Score integrity
GPS smart scorecards, verified submissions and historical records reduce manipulation, missing cards and manual calculation errors.
Prepared by Control Marketing Sdn. Bhd.
Malaysia’s digital golf ecosystem.
SWINGS brings score integrity, handicap tracking, tee-time booking, tournaments, coaching, commerce, travel and national golf intelligence into one platform.
- 22
- Enterprise modules
- 350+
- Feature set
- 18 mo
- Rollout plan
SWINGS
Hole 07
Distance to pin
148m
Front 132m · Back 165m
ScorePar
Putts2
GIRYes
FIRLeft
Verified round sync
Live
01
From fragmented golf activity to one national ecosystem.
SWINGS responds directly to manual scorecards, disconnected tee-time systems, manual tournaments, weak engagement between rounds and limited data for sports development.
Handicap transparency
A digital handicap engine connects genuine rounds, trend history and fair competition readiness.
Club operations
Tee sheets, pin positions, events, revenue and utilisation analytics are available from a single club dashboard.
Golf economy
Coaching, shop, community resale, travel, rewards and sponsorship operate on one trusted marketplace layer.
02
A full digital round, from tee box to verified score.
Use the mock controls to preview how SWINGS can present live GPS, scorecard entry, performance indicators and handicap impact during a round.
Tee
Hazard
Pin
Distance148m
Par4
Index9
Handicap trend-0.2
HoleScoreFIRGIRPutts
74LeftYes2
Total+357%61%31
03
Enterprise module map
Twenty-two modules grouped into platform domains so stakeholders can understand scope without reading a feature dump.
04
Dashboards for every stakeholder.
SWINGS is multi-sided: golfer app, club dashboard, coach console, merchant portal, travel partner portal and national admin intelligence.
05
18-month implementation roadmap
Phased delivery keeps the platform investable: prove the core round journey first, then expand commerce and intelligence.
06
Estimated development investment
The proposal estimates RM2.8 million across product design, mobile apps, backend, portals, analytics, GPS mapping, testing, cloud deployment, project management and training.
RM 2.8M100,000registered golfers
100participating clubs
500coaches
500merchant partners
500tournaments
RM50Mannual marketplace value
Build the national digital layer for Malaysian golf.
Start with pilot clubs, verified digital rounds, tournament operations and golfer engagement. Expand into commerce, tourism and intelligence as the ecosystem grows.